Since Malandro’s opening in Seville, I have led the brand strategy, ensuring a cohesive ecosystem across its physical and digital presence. As the primary point of contact, I managed the entire creative process and the client relationship, resolving operational issues and streamlining all communication between the client and the creative team.

I led a multidisciplinary team by organizing and directing photography and video sessions, effectively bridging the gap between artistic direction and functional business needs. This 360° role allowed me to maintain the brand consistency while directly managing the client's expectations and the project's execution.